ANDCOM PPM for the marketing and advertising industry

Any company offering products or services would not be able to operate without efficient marketing support which ensures regular planning, implementation and supervising over all business activities which aim to satisfy the occurring or changing customer’s needs. The activities have particularly one main purpose – increasing the sales of products or services.

Nowadays, a commonly occurring element is the implementation of „marketing projects” or „advertising projects”. These terms refer to a set of activities having a defined budget, schedule and scope and implemented in order to achieve specific results (often called project products). It also shows awareness of the project approach in the marketing and advertising industry. The examples of projects implemented in this industry may be:

• launching a new product in the market,
• rebranding,
• promotional and advertising activities associated with a specific product or service.

Due to constantly changing customers’ needs and conditions on the market, undertaking large-scale marketing and advertising initiatives seems to be inevitable. On the other hand, in order to achieve a desired result, reasonable and effective planning of activities is essential as well as their further monitoring in the course of implementation.

And here the IT systems providing consistent, uniform and, above all, reliable information concerning all implemented marketing and advertising activities are of great help. At present, the systems of the PPM (Project Portfolio Management) class are increasingly popular. These are systems supporting planning, initiating and monitoring the activities (often called a project portfolio).

The ANDCOM PPM platform is a Polish response to these business needs.

The use of the ANDCOM PPM platform in the implementation of projects in the marketing and advertising industry will have a significant impact on:

1. Increasing the efficiency of project planning.
2. Improving the efficiency of monitoring the progress of project works.
3. Improving the process of managing suppliers.
4. Greater control of project implementation costs.
5. The improvement of the risk management efficiency.
6. Increasing the efficiency of project issues management.